Last week I was invited to visit the Hieronymus Bosch show currently showing at the Noordbrabants Museum. I was involved with the concept and realisation of the campaign website for the exhibition so I was invited to visit this amazing exhibition.
As I stood there, alone, in front of a masterpiece I had seen on my screen over a hundred times in a period of just a few weeks I was amazed how interesting it really is. Hieronymus Bosch died 500 years ago this year. He lived from around 1450 till 1516. The paint on those paintings, the concept, the realisation has been made over 500 years ago. Yet, if you look at the big success of the exhibition, people still find his work amazing and want to see it. After 500 years it still matters greatly.
It's a big contrast to my work. My work is always fast and temporary. A website, app or anything else I create is not timeless. The campaign website for Hieronymus for instance runs from Jan 1st until the end of the exhibition in May. That's my work, to be seen by all, for 5 months. That's quite different looking at the 500 years for Hieronymus...
I regard my work as an art. Because a great webdesign isn't just something that happens. It takes knowledge and skill to create a masterpiece - just as Hieronymus used his knowledge and skill. Its just that it's always temporary. When I started out I was creating CD-ROM presentations in Macromedia Director. Five years later nobody used the CD-ROM anymore and Flash came along. Now its HTML5 and you just know something else is waiting 'round the corner.
I never understood why companies are shouting on social media. Just take a look at the timeline of any DDA (Dutch Digital Agencies) member and find out they are constantly sending you information. About how awesome they are or how they've helped their clients. I always looked at this as them being a bit, well, cocky. I didn't see the need for all this shouting.
I am starting to understand now though. Our world is moving so fast that we hardly take a minute to breathe and take a look at what we're really doing. What we have achieved. We keep on moving at an incredible speed - and so are our products, the temporary art. Those timelines are saying: stop the wheels and take a look at what we've achieved.
I've always made books containing all the projects I've worked on. Initially they were made for myself and to help me during job interviews and such. I often received compliments for the books, which I accepted without really accepting - if you know what I mean. Now I am looking at them differently.
Hieronymus will never know how celebrated his work still is. I know my work will not stand the test of time to educate or inspire a new generation. It's simply not that kind of art. But let's all just celebrate the temporary art a bit more.
For myself, I will start showing more appreciation for people and companies who are celebrating.
All the best,
Corné
Hieronymus Bosch
Webdesign
It's a big contrast to my work. My work is always fast and temporary. A website, app or anything else I create is not timeless. The campaign website for Hieronymus for instance runs from Jan 1st until the end of the exhibition in May. That's my work, to be seen by all, for 5 months. That's quite different looking at the 500 years for Hieronymus...
I regard my work as an art. Because a great webdesign isn't just something that happens. It takes knowledge and skill to create a masterpiece - just as Hieronymus used his knowledge and skill. Its just that it's always temporary. When I started out I was creating CD-ROM presentations in Macromedia Director. Five years later nobody used the CD-ROM anymore and Flash came along. Now its HTML5 and you just know something else is waiting 'round the corner.
Celebrate the temporary
I never understood why companies are shouting on social media. Just take a look at the timeline of any DDA (Dutch Digital Agencies) member and find out they are constantly sending you information. About how awesome they are or how they've helped their clients. I always looked at this as them being a bit, well, cocky. I didn't see the need for all this shouting.
I am starting to understand now though. Our world is moving so fast that we hardly take a minute to breathe and take a look at what we're really doing. What we have achieved. We keep on moving at an incredible speed - and so are our products, the temporary art. Those timelines are saying: stop the wheels and take a look at what we've achieved.
Offline portfolio
I've always made books containing all the projects I've worked on. Initially they were made for myself and to help me during job interviews and such. I often received compliments for the books, which I accepted without really accepting - if you know what I mean. Now I am looking at them differently.
Hieronymus will never know how celebrated his work still is. I know my work will not stand the test of time to educate or inspire a new generation. It's simply not that kind of art. But let's all just celebrate the temporary art a bit more.
For myself, I will start showing more appreciation for people and companies who are celebrating.
All the best,
Corné
Reacties
Een reactie posten