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Posts uit mei, 2015 tonen

User Frustration and Joy!

This article is again about webshops. Webshops need conversion. Webshops need to sell products. I decided to take a look at my user journey when looking for a new laptop, Adobe software and some shoes. Here's how Zalando, Dell and Adobe made me feel and what they could improve. Zalando First of all Zalando isn't responsive. Your mobile experience is different from your desktop experience. The mobile experience is better, because the flow of information is positioned better. When you view a product on desktop format, the conditions of Zalando (about shipping and payment) seem to be the most important - as they are presented first. On the mobile version these are presented last. It gets better though! You can view a product at a larger format, ideal when looking for new shoes. You can see this in the image shown above. The bigger image is shown over the price and order button! Thats a conversion killer right there. The image below shows the same page if I don't roll over