This is the third part of my summer blogs on Visual (Web)Design. After looking at colors and fonts we're diving into shapes. What are shapes? When I'm talking about shapes I'm actually talking about a lot of things. Most notably I try to look at the branding. A visual guideline for a brand often has some characteristics. When I look at Apple for instance, the design is clean and simple. The logo itself doesn't have a sharp corner on it. So I would define Apple as a soft, subtle, clear brand. If you were to add sharp corners in an Apple design it would look a bit odd. The image above shows a hard shape and a soft shape. I generally look for these type of constants in a brand. If a brand is soft, the buttons will be rounded, I'll use lighter colors and such. If a brand is made up of sharp corners, I will adjust my design to match. Logo's Another part of shapes is the logo. A logo is usually a shape and some text. The stronger the shape of the logo...
Thoughts of a Digital Art Director on every day life in the industry. On this blog I intend to write down experiences I've encountered in my professional career.