Thoughts on Digital Life

This article is again about webshops. Webshops need conversion. Webshops need to sell products. I decided to take a look at my user journey when looking for a new laptop, Adobe software and some shoes. Here's how Zalando, Dell and Adobe made me feel and what they could improve. Zalando First of all Zalando isn't responsive. Your mobile experience is different from your desktop experience. The mobile experience is better, because the flow of information is positioned better. When you view a product on desktop format, the conditions of Zalando (about shipping and payment) seem to be the most important - as they are presented first. On the mobile version these are presented last. It gets better though! You can view a product at a larger format, ideal when looking for new shoes. You can see this in the image shown above. The bigger image is shown over the price and order button! Thats a conversion killer right there. The image below shows the same page if I don't roll over...

In this blog, the first in a long time - I apologize - three examples of User Frustration. Within a week I was dissappointed by 2 big (Dutch) webshops and by Google. Let's take a look at the cases. iPod Shuffle I was looking for an iPod Shuffle 4th Generation for my girlfriend. There's a reason I wanted the 4th Generation. Simply because it'll do and the 5th Generation is dubble the price for nothing extra. Just the number 5 makes it twice as expensive. I first take a look on Bol.com, because I have an account there and it'll be easy. As a user I want my search and buy to be easy. No way. Bol only sells the 5th Generation, so I keep getting pushed to buying the more expensive iPod Shuffle. Could be that they are out of the 4th Generation, but no alternatives are offered - I have to get the expensive 5th Generation. So I go to Google to search for the 4th Generation. Wehkamp I end up on the Wehkamp.nl website. Wehkamp still offers the 4th Generation at the decent p...