Thoughts on Digital Life

Recently I have written about content for various clients and I thought it would be nice to share what I've been writing. Although I've tried to keep it short - this blog will take some time to read. But I think it'll be worth it. Your audience You'll need to know who your talking to. Its quite different if you're talking to decision makers or a visitor who just want to read about your product or service. You need to know who your audience is so you can decide on a tone-of-voice. Are you going to be open and friendly or maybe very strict and corporate? Content goals Write down your content goals, so you will develop your content with the right mindset or focus if you will. If your goal is to inspire - make sure your content inspires. Anything that takes you away from this goal will clutter the website. It also helps in making choices for your designers. If I need to inspire I will not choose a font such as Arial for instance. Responsibility It is importa...

Just as we are all getting ready for the most festive time of the year - I'd like to look back at 2015 and look forward to 2016. I've done so every year on Facebook. But as Facebook is getting less personal and stuffed with promotional adverts I decided to use my blog. Lets start with the three themes of 2015. 2015 1. Living Video 2015 for me was all about background videos. AirBnB started a trend by using a video in the background of its header. Over the past year it has been described as 'living video', 'experience video', 'backdrop video' and more. 90% of clients have asked for it last year. So for me, this was the trend of 2015. I really wish people would look beyond the "living video" in 2016. 2. Social presence Another thing of the past year was social media. Where companies needed to get a website over the past years - because "the Yellow Pages just don't work anymore - you have to be online!" - they now seem to...