Thoughts on Digital Life

Recently I have written about content for various clients and I thought it would be nice to share what I've been writing. Although I've tried to keep it short - this blog will take some time to read. But I think it'll be worth it. Your audience You'll need to know who your talking to. Its quite different if you're talking to decision makers or a visitor who just want to read about your product or service. You need to know who your audience is so you can decide on a tone-of-voice. Are you going to be open and friendly or maybe very strict and corporate? Content goals Write down your content goals, so you will develop your content with the right mindset or focus if you will. If your goal is to inspire - make sure your content inspires. Anything that takes you away from this goal will clutter the website. It also helps in making choices for your designers. If I need to inspire I will not choose a font such as Arial for instance. Responsibility It is importa