Thoughts on Digital Life

Lately I've been reading more and more about H2H, Human 2 Human communication. And the more I read about it, the more I feel there's a simple truth in it. B2B, B2C, ... A lot of companies are promoting a proposition of a B2B, B2C or even C2C leader. They claim a position in one or both of these markets. Thats actually pretty smart. I believe that choices are a good thing. You need to make choices and follow through. This article isn't going to tell you any of these choices are a bad thing. This article is trying to tell you that I think the differences between B2B and B2C aren't that big as they are all floating towards H2H. User centered These days we're often working with persona's, user journeys and user testing. Everyone is shouting we need to include real users in our working ways. Good call. Ten years ago we imagined what people wanted to see or experience. These days we include users to understand what they need, want or expect. We have really e