In this post I'd like to dive into Design Principles. To me, they are one of the best things ever in this line of business. What are Design Principles? Design Principles are a set of rules you define with your client. They provide direction in your design process. They give the design process a clear and shared vision and help in making decisions. Finally, they describe the meaning of your product or service to the customer. I myself mostly use them for the clear and shared vision and as an aid in making decisions. Principles first! It's important to write the Design Principles before starting the webdesign. You need everyone to agree to the Design Principles before you start your design task. There's a simple reason behind this: think first, act after. If you're developing the Design Principles during the design phase you'll most likely write them so they match what you're doing in the design. Example: I always have a Design Principle stating "Cu...
Thoughts of a Digital Art Director on every day life in the industry. On this blog I intend to write down experiences I've encountered in my professional career.