Just as we are all getting ready for the most festive time of the year - I'd like to look back at 2015 and look forward to 2016. I've done so every year on Facebook. But as Facebook is getting less personal and stuffed with promotional adverts I decided to use my blog. Lets start with the three themes of 2015. 2015 1. Living Video 2015 for me was all about background videos. AirBnB started a trend by using a video in the background of its header. Over the past year it has been described as 'living video', 'experience video', 'backdrop video' and more. 90% of clients have asked for it last year. So for me, this was the trend of 2015. I really wish people would look beyond the "living video" in 2016. 2. Social presence Another thing of the past year was social media. Where companies needed to get a website over the past years - because "the Yellow Pages just don't work anymore - you have to be online!" - they now seem to...
Thoughts of a Digital Art Director on every day life in the industry. On this blog I intend to write down experiences I've encountered in my professional career.