Thoughts on Digital Life

Just as we are all getting ready for the most festive time of the year - I'd like to look back at 2015 and look forward to 2016. I've done so every year on Facebook. But as Facebook is getting less personal and stuffed with promotional adverts I decided to use my blog. Lets start with the three themes of 2015. 2015 1. Living Video 2015 for me was all about background videos. AirBnB started a trend by using a video in the background of its header. Over the past year it has been described as 'living video', 'experience video', 'backdrop video' and more. 90% of clients have asked for it last year. So for me, this was the trend of 2015. I really wish people would look beyond the "living video" in 2016. 2. Social presence Another thing of the past year was social media. Where companies needed to get a website over the past years - because "the Yellow Pages just don't work anymore - you have to be online!" - they now seem to...

A few weeks ago me and my employer decided it was best to split. Because I am the sole income for my family (mortgage, car, 2 kids...) I need to find a new job and prefer to find one soon. I decided I'd like to find out how and if social media could help me out on this one. I needed to get noticed and wondered if social media could help me do just that. LinkedIn. I've taken LinkedIn as the basis for my experiment. LinkedIn is the business network where you place your résumé online. Just like you "Google" your possible new employer, that employer Googles you. Most often your Facebook, Twitter and LinkedIn account will be found. LinkedIn keeps a ranking. It gives you feedback on how you rank amongst the people you know. On LinkedIn I've got about 475 connections. At the beginning of this experiment I ranked at 128. That's not bad, but it isn't brilliant. It meant that my profile was viewed an average 1,5 times a week. And there was my challenge....