Thoughts on Digital Life

This article is again about webshops. Webshops need conversion. Webshops need to sell products. I decided to take a look at my user journey when looking for a new laptop, Adobe software and some shoes. Here's how Zalando, Dell and Adobe made me feel and what they could improve. Zalando First of all Zalando isn't responsive. Your mobile experience is different from your desktop experience. The mobile experience is better, because the flow of information is positioned better. When you view a product on desktop format, the conditions of Zalando (about shipping and payment) seem to be the most important - as they are presented first. On the mobile version these are presented last. It gets better though! You can view a product at a larger format, ideal when looking for new shoes. You can see this in the image shown above. The bigger image is shown over the price and order button! Thats a conversion killer right there. The image below shows the same page if I don't roll over...

Recently I've seen a lot of posts by people advocating designers to do what makes them happy. That's quite a statement, because very often you'll have to do work you don't find challenging. Here's a few thoughts on keeping your motivation and building ambitions. Taking on shit work First rule of the book. When you're working for an employer, expect them to accept shit work. Don't blame your boss too much, you have to understand his position. He needs money to flow through the company in order to pay you and your colleagues at the end of the month. That automatically implies taking on work he'd rather not - but pays well. No space for improvement The biggest challenge of every designer is time. Everybody expects your best work for the lowest price. I am not a big Steve Jobs fan, but the one thing you have to give him credit for: he knew why design matters. Design makes your product unique. Not investing in design means y...