Thoughts on Digital Life

Last year I did a boomerang. I left my job in February, only to return in September. This was never my intention, but it happened. Returning to an old flame isn't just one big party though. When you return, you might find yourself in a different situation. With ths blog I'll try to give some insight into what it's like to return to a former job. Acknowledgement of skills The fact that both you and your employer have reached another agreement means you both acknowledge eachother as a decent partner. There is enough trust to build upon one another once more. There must have been a spark, otherwise you wouldn't have been discussing a second term in the first place. Be relaxed about it When re-starting be sure to make it a smooth start. Don't go in there shouting what should be done or shouldn't be done. You have to earn back your place in the team. Rushing or being demanding won't help you settle back in at all. Know you have once deserted the team and...

Recently I have written about content for various clients and I thought it would be nice to share what I've been writing. Although I've tried to keep it short - this blog will take some time to read. But I think it'll be worth it. Your audience You'll need to know who your talking to. Its quite different if you're talking to decision makers or a visitor who just want to read about your product or service. You need to know who your audience is so you can decide on a tone-of-voice. Are you going to be open and friendly or maybe very strict and corporate? Content goals Write down your content goals, so you will develop your content with the right mindset or focus if you will. If your goal is to inspire - make sure your content inspires. Anything that takes you away from this goal will clutter the website. It also helps in making choices for your designers. If I need to inspire I will not choose a font such as Arial for instance. Responsibility It is importa...