Thoughts on Digital Life

This is the third part of my summer blogs on Visual (Web)Design. After looking at colors and fonts we're diving into shapes. What are shapes? When I'm talking about shapes I'm actually talking about a lot of things. Most notably I try to look at the branding. A visual guideline for a brand often has some characteristics. When I look at Apple for instance, the design is clean and simple. The logo itself doesn't have a sharp corner on it. So I would define Apple as a soft, subtle, clear brand. If you were to add sharp corners in an Apple design it would look a bit odd. The image above shows a hard shape and a soft shape. I generally look for these type of constants in a brand. If a brand is soft, the buttons will be rounded, I'll use lighter colors and such. If a brand is made up of sharp corners, I will adjust my design to match. Logo's Another part of shapes is the logo. A logo is usually a shape and some text. The stronger the shape of the logo...

Last Friday I got to visit the 2nd edition of Dsgnday in Amsterdam - many thanks to my employer Insiders for allowing me and 2 colleagues to visit Dsgnday. In this blog-post I would like to recap what I have seen and how I have experienced the talks. Simon Collison - The Designer's Guide to Being Essential The first speaker of the day was Simon Collison. Simon was very smart in combining his life story with his message. Simon explained how his life was modular and how he forgot some modules of his past and refound them over the past years. He continued that robots know it all. All the modules in webdesign can be designed by robots. So what makes a human webdesigner better than the machines? The answer to the question would be empathy. Simon quoted from an article by Travis Gertz. I've read it and I think its a must read. The part about AirBnb is very sadly so true. Its the most asked question of 2015 for me: can we have something like AirBnb? Great article , be sure ...