Thoughts on Digital Life

Part 4 of my summer blogs on visual design: pictures. Pictures to me are photographs, but also infographics, video and such. Because photography is the biggest thing related to pictures, my focus will mainly be the photography. Emotion A photograph captures emotion. Many of the pictures we know well capture an emotion. During my research the picture below appeared to be the most famous photo. I always thought it would be the lunchtime on a skyscraper (Charles C. Ebbets, 1932) or the napalm attack (Nick Ut, 1972) - but it appears to be this picture of an Afghan girl by Steve McCurry taken in 1985. Before you read below the image, picture an emotion with this photo and then read on to find out if it was captured as you felt it was. This is Sharbat Gula, 13 years old at the time of the picture. Her parents had died in the Soviet bombing of Afghanistan and she was living in a refugee camp in Pakistan. Doesn't matter if you got it right or not - you can most certainly...

Recently I have written about content for various clients and I thought it would be nice to share what I've been writing. Although I've tried to keep it short - this blog will take some time to read. But I think it'll be worth it. Your audience You'll need to know who your talking to. Its quite different if you're talking to decision makers or a visitor who just want to read about your product or service. You need to know who your audience is so you can decide on a tone-of-voice. Are you going to be open and friendly or maybe very strict and corporate? Content goals Write down your content goals, so you will develop your content with the right mindset or focus if you will. If your goal is to inspire - make sure your content inspires. Anything that takes you away from this goal will clutter the website. It also helps in making choices for your designers. If I need to inspire I will not choose a font such as Arial for instance. Responsibility It is importa...