Thoughts on Digital Life

Here we go, the final installment of my summer blogs. I started 5 weeks ago blogging about colors, moving into typography, shapes, pictures and finally here we are at motion. Motion Webdesign has changed a lot since I started almost 20 years ago. In the very beginning we had frames, then we moved to Shockwave, making our way from Flash to HTML5 with CSS. It has become this responsive thing as well. Actually I feel it has matured. Looking at my design studies I am now using more knowledge from design as I did before. Since Macromedia (later Adobe) Flash motion has really become a part of webdesign. During these Flash days anything was okay. We didn't care about the filesize, loading times and all that kind of stuff. It had to look amazing. Actually now, we're there again - yet more matured. No longer do we animate for the sake of animating, we can now have it help our visitors. Guiding through the website Both small and big animations help guide a visitor throug...

This summer I want to bring you a set of blog posts about Visual Webdesign. Recently I started noticing basic design knowledge is lost in the digital world. In the responsive era many webdesigns have become... well... kinda boring. Its all colored boxes. Many sites look quite similar. The only difference between the wireframes and the design is color. And I think Visual Webdesigners can do better. We've become lazy. This series is intended to stop designers for a single moment to realize we can do better. Visual Design is so impressive and so valuable to every project - that you need to get the basics right. Visual Webdesign I think there are 5 elements to visual webdesign: color, typography, shapes, pictures and motion. I want to dive into these elements one by one. My aim is to put a blog online weekly for the next 5 weeks - diving into one of the elements every week. This week we'll start with Color. Color There are many aspects to color. Did you kn...

Just as we are all getting ready for the most festive time of the year - I'd like to look back at 2015 and look forward to 2016. I've done so every year on Facebook. But as Facebook is getting less personal and stuffed with promotional adverts I decided to use my blog. Lets start with the three themes of 2015. 2015 1. Living Video 2015 for me was all about background videos. AirBnB started a trend by using a video in the background of its header. Over the past year it has been described as 'living video', 'experience video', 'backdrop video' and more. 90% of clients have asked for it last year. So for me, this was the trend of 2015. I really wish people would look beyond the "living video" in 2016. 2. Social presence Another thing of the past year was social media. Where companies needed to get a website over the past years - because "the Yellow Pages just don't work anymore - you have to be online!" - they now seem to...