Thoughts on Digital Life

Client call coming in. "Hello good people of Agency X, we need a website. It needs to be done in one month, may cost us $ 10.000 and we need it to reach 200.000 visits of which 10% needs to subscribe to our e-mail newsletter. Can you help us out?". There isn't an agency or individual out there who is going to answer the question with a no and rightly so. Very often clients have no idea what they are really asking for nor do the agencies. What was your initial thought after reading the first paragraph? It should probably have been: why is the client asking for this? Back to basics Many agencies take a client brief like the one above and take it "home" to develop. This basically means they start brainstorming , often with limited information. I've seen it before and have lost the occassional pitch against another agency because their story "looked better". However, I would always insist on getting some information if your Account Executive or S...

I've just created this blog. My intention is to write down whatever I experience in the industry - and have an opinion. I've been working in the world of digital media for just over 15 years and I have worked on CD-ROM presentations (they were once cool), animations, flash websites, games (incl. Nintendo DS) and big webdesign projects. I've worked for clients such as Philips Lighting, Philips Medical, Shell, Sony, MasterCard, McDonald's, Nickelodeon, MTV Networks, Q Dance, Unibet, Warner Brothers, Universal, Tork, Talpa, Studio100, Adecco, KIA, Knauf, DAF, KLM, Aegon and many more, both big and small. I intend to look at stuff from both angles: agency and client. I hope my insights will help others when tackling a web project, whether you're from an agency or a client. I've already got my first items to write about: Starting a project, Design Principles and Content. My goal is to write my first 3 articles before Christmas. All the best, Corné